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Author: Brett Campbell

The Difference Between Data Analytics and Data Activation

Posted on January 31, 2019January 31, 2019 by Brett Campbell

Right now in the marketing field, there is a lot of focus on data. One could say it’s been this way for some time — who doesn’t love their click rate reports? But there’s a nuance to the focus on data as of late, and that the topic of “data activation”. […]

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