November 18, 2020

Analytics Best Practices : Marketing Channels (part 1)

4 Simple & Awesome Channel Attribution Views

In this 13-minute video, we’ll walk through 4 effective ways to analyze your marketing channels in Adobe Analytics.
We’ll cover these topics:

  • Channel Participation – credit ALL channel touches to your conversion metrics!
  • Channel Overlap – see how conversions by channel are overlapping. Less overlap = potentially more market reach
  • Channel Journey – view channel touches through an interactive journey flow
  • Channel Assists – build segments to show how channel touches assist with conversions